Industry Meeting on COOL Successful:
Representatives from the livestock and meat industries met in Kansas City, MO on August 26, 2008 to discuss implementing Country of Origin Labeling (COOL). Burton Eller, Senior Vice President of Government Affairs for NCBA, attended the meeting and helped negotiate a standardized affidavit that can be used throughout the cattle marketing chain to verify animals’ origin. “Coming to terms on this affidavit is a significant accomplishment,” Eller said. “Having a standard document that everyone in the supply chain can use to demonstrate origin will make the entire labeling process easier and less burdensome.”
